Basic makes magic.

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User Journey.

Attention

Every campaign aims to attract attention and create awareness of the desired topic among potential customers or applicants.

Interest

Now you have the attention of your target group. How can you get them interested in your cause?

Desire

How do you create the right incentive to act in your interest: to inquire about an offer/to submit an application to you?

Action

Channel the wishes of your customer/applicant by setting a suitable and concrete call-to-action.

matching Content.

Customer im Focus

Wanting too much too soon is a mistake. At the beginning, the message should be simple, understandable and attractive. The focus should be on the customer, not on the company.

Be interesting

Now it’s time to arouse the customer’s interest. What makes you interesting for your target group? What does the customer want to know from you?

Desire for change

Address your customer on the right emotional basis. How does your product make the customer feel? What is it like to work for you?

Call-to-Action

At the end of every funnel is the CTA, call-to-action. What exactly do you expect from the customer? What are the next steps?

Element Link

principles as compass.

Mobile first.

A large part of internet traffic now takes place on mobile devices. You establish the first points of contact with your target group here. Create tailored content to win them over.

User journey oriented.

Don’t leave your customer alone on their journey. Ensure a smooth transition between each phase. Give your customer a guide.

Target group focused.

Don't just name your target group, but also put yourself in their perspective. Where are you most likely to address your target group? What appeals to her? What is interesting about your company for your target group?

Social media optimized.

Social media is often the first point of contact with the target group. It is important to find the right platform and create the right content. This should integrate as seamlessly as possible into the existing feed.

Processes define success.

Stakeholder alignment

Before the project starts, key stakeholders must be identified and their interests defined.

Kick-Off

At the start of the project, all interests have been weighed up and possible problem areas have been identified.

Conceptualization

Individual socials and videos are designed in storyboards and brought together in a concept.

Video production

The video production includes the planning of the individual days of shooting, the implementation and the post-production.

Delivery & Enrollment

After up to 2 correction loops, the final version of the individual content is delivered. If necessary, we also support the enrollment of the campaign.

About us.

owner

Paul Stäps

The requirements of the GenZ present companies with challenges. Especially new ones Communication channels make marketing departments sweat.

As part of GenZ, I want to help companies improve their... target group to address. I have been burning for almost 10 years passionate for photography and filmmaking and am happy to share my Skills and insights to introduce.


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Are you interested or have any questions?

Tel.: ( 49) 162 4820702

E-Mail: info@newgenmarketing.de

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